Even though in recent years whites, creams, and beiges have ruled the design world, Benjamin Moore is taking a bold step away from this safe choice. Sure, last year their color for 2016 was Simply White OC-117, but this year they went with something they describe as a rich, deep amethyst: Shadow.
Benjamin Moore’s Color of the Year, Shadow 2117-30, is allusive and enigmatic — a master of ambiance.
Here, the color is seen in a grand entryway and show homeowners you don’t have to go light and airy with your entrance. Sometimes a dramatic, in-your-face hue does a better job setting a sophisticated tone to your home.
“It ebbs and flows with its surroundings, and light brings it to life. Rich, royal amethyst can fade into the soft lilac-grey of distant mountains or morph into lustrous coal. Indulge your mysterious side. Let Shadow set the mood.”
—Ellen O’Neill, Creative Director