The mission and philosophy of Italia Independent are, to a great extent, reflected in its name. Italy is not just where the company works and lives, but is also its source of inspiration. I-I is a brand rich with creativity and style that came about from the need to update Made in Italy, give birth to a Made in Italy 2.0. With this slogan, Italia Independent seeks to update Made in Italy to continue to improve itself by adding innovation to tradition.
Such new materials as Kevlar®, Cordura® by DuPont®, Gore-tex® – or carbon together with such noble materials as the cashmere of Loro Piana and linen for the creation of new interpretations of classic products – are symbols of innovation. It is from this that Italia Independent’s desire to enter different sectors, to be free from any sort of stereotype or expectation, came about. True creativity consists of remixing experiences and styles and different sectors.