Kim Kardashian and Kanye West love Balmain – they’re good friends with the creative director Olivier Rousteing, and have worn his designs a number of times. Now they’ve joined the ‘Balmain Army’, but this campaign is called ‘Army of Lovers’.
The Spring Summer 2015 menswear advertising campaign was photographed by Mario Sorrenti, and art directed by Pascal Dangin.
Talking about why he chose Kimye, Olivier Rousteing said: “For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honor to have them in this Balmain campaign. Together, they represent love, beauty and diversity-they are the new modernity. This is more than a campaign, it expresses something beyond clothes – it is a celebration of love and friendship. This is a new statement for Balmain.”
Pascal Dangin said: “The men’s Balmain campaign starring Kanye and Kim was all about the kiss – their connection.”
The Balmain love story pics see Kim Kardashian and Kanye West going in for a kiss. Kim has her hair swept back, with a dark smokey eye, long lashes and contoured cheekbones. Kanye is being grabbed by Kim, and he looks more than ready for a smooch with his wife.
As we all know, Kanye West is really into fashion, and after launching a clothing line in 2006, and collaboration with Nike to release his own shoe, he then moved on to introducing his own shoe line designed for Louis Vuitton which debuted at Paris Fashion Week in 2009.
Kanye has designed shoewear for Bape and Italian shoemaker Giuseppe Zanotti. Towards the end of 2011, Kanye premiered his women’s fashion label, DW Kanye West at Paris Fashion Week and he teamed up with A.P.C.’s founder Jean Touitou and Kanye was given the chance to design a legitimate menswear collection. This year he brought out the ‘adidas Yeezi’ which had sneaker lovers salivating.
Balmain’s Olivier Rousteing said his starting point this season was last season’s after-party. Scroll back through the months and you’ll recall Rihanna, a sheer mesh top, and a much-liked Instagram pic. “Let’s free the nipple, you know what I mean?” he said backstage. As it turns out, there were no exposed nipples here, but there was a lot of skin and no shortage of transparencies—from the plastic inset on the hem of a mini, to the plissé mousseline of swishy flares, to the sheer nylon knits that have been popular on other runways as well. But for a show that was about “pushing the boundaries of sex,” as Rousteing bluntly put it, it didn’t always read as sexy. The issue, in most cases, was the fabric. As eye-catching as allover crystals can be, they’re hard to slink in—harder still, we imagine, to sit down in. And the same goes for Rousteing’s leather. It was most convincing in small portions, like the striped bandeau worn with belted, high-waisted pants. When he balanced his instinct for embellishment with simplicity, things started to click—see the draped white tee tucked into a pencil skirt made from a Mondrian-ish grid of intersecting crystals. But in the end, this collection was at its best when Rousteing was thinking streamlined (a black bandage dress with cutouts that bisected the midriff) or sensual (Joan Smalls’ strappy, plunge-front dress and sheer pants in fiery red).