A Petite New York City Loft That Packs a Powerful Style Punch

Manhattan-based design firm Incorporated NY displays their interiors prowess through a mere 1100-square-feet with no shortage of surprises

Likening their work to the art of portraiture, the team at Manhattan-based design studio Incorporated NY poses each project as an individual subject, recognizing the distinct characteristics that form each home’s unique complexion. This approach has served the principal designers—Adam Rolston, Gabriel Benroth, and Drew Stuart—well, particularly when confronting the converted loft owned by renowned psychiatrist and New York Times columnist Richard A. Friedman. Having lived in half of the space for many years, Friedman saw a unique opportunity to expand upon his home when an adjacent unit became available, acquiring the additional 550-square-feet, and left the rest up to his capable architecture and design team.
“Because we were combining two long and narrow studios, it was a renovation with quite tight tolerances,” explains Rolston of the home, which is nestled in a turn-of-the-century former shirt factory with steel-and-brick vaulted ceilings. “The owner’s main priority was to create a loft-like apartment, with a private zone for his bedroom, office, and closet.” So with an outline sketched, the team decided to place the kitchen, dining, and living area facing the southern exposure, thus leaving the bedroom, music area, and library on the north side of the loft. As this frame began to take shape, the designers sought to highlight the original character while also incorporating some space-saving modern touches. “At the same time, we worked with Dean & Silva to create a door design that collapses into the floating central volume, providing privacy for the bedroom wing when needed,” elaborates Benroth. Suddenly, this 1,100-square-foot space began to resemble a home befitting of its owner.

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